Jouer is French beauty, the LA way. We create makeup and skincare for those with joie de vivre, inspired by the vibrant cities of Los Angeles and Paris.

Jouer founder and creative director Christina Zilber combines the cultures of LA and Paris with an uncompromising commitment to creating the highest quality skin-centric beauty products.

"The First Time I went to Paris when I was twelve, I got off the plane and I just felt at home."

There is no beauty like French beauty. That’s the philosophy of our founder Christina Zilber (a.k.a. “CZ”). The American mother of two French-American Gen Z-ers splits her time between Los Angeles and Paris, soaking up sunshine and chicness in equal parts.

After visiting Paris for the first time at age 12, Christina was hooked. On the Parisian lifestyle. On the joy of whiling an afternoon away at a sidewalk café. And especially, on French beauty secrets. Fascinated with the way French women radiate a certain je ne sais quoi with zero effort, the fluent French speaker is equally obsessed with the laid back culture of LA and the joie de vivre of Parisians.

Christina founded Jouer in 2008 to realize her dream of creating an essentials-focused beauty brand with high-end formulas that embody the French obsession with skincare while giving everyone the freedom to express their own sense of beauty.