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About us


Christina Zilber discovered her love for beauty and style at an early age. Her mother, a former fashion model, taught Zilber that makeup should be classic and effortless, enhancing a woman’s natural beauty, and accentuating what she loves about herself. Zilber has adopted this mantra as her own, and shares it with Jouer.

Launched in 2008, Zilber designed Jouer to provide a fresh, editorial view of makeup to complement a woman’s individual fashion sense and lifestyle.  From natural washes of color, to intensely pigmented, full-coverage formulas, Jouer offers supreme wearability, unmatched quality, and award-winning packaging for the modern woman. 

Beyond the world of beauty, Christina works with UNICEF to help create opportunities for women around the world.