Shopping Cart

About us

Founder & Creative Director of Jouer Cosmetics, proud mom of two, and advocate for empowering women and girls in the developing world, Christina Zilber has a passion for fashion and beauty.

She learned the art of makeup from her model mother, obsesses over creating cosmetic formulations that are also good for your skin, stocks her drawer with peachy-pink lip gloss, and believes that every woman can look and feel beautiful with a healthy dose of self-acceptance and the right arsenal of beauty tools.

Most of all, Christina believes in love, grace, gratitude, making mistakes, forgiving yourself, and the pursuit of happiness.

Launched in 2008, Christina designed Jouer to provide a fresh, editorial take on makeup that compliments a woman’s individual sense of style. From natural washes of color, to intensely pigmented, full-coverage formulas, Jouer offers supreme wearability, unmatched quality, and award-winning packaging for the modern woman.

Beyond the world of beauty, Christina works with UNICEF to help create opportunities for women around the world.

Christina currently resides in Los Angeles, California.

Meet JOUER by Christina Zilber


JOUER (zhew-ay) means ‘to play’ in French and I’ve created a playful-take on beauty and style, keeping makeup fun and simple. JOUER, although playful in nature, has formulas filled with serious skincare ingredients neatly tucked away in effortless colors surrounded by ingenious packaging. As a busy mom of two, I wanted every product to do double duty. I like to say it is ‘beauty with skincare included.’

Our makeup drawer is our beauty wardrobe. My goal is to be your makeup stylist and ensure that you have chic, timeless colors that are beautiful and good for you. No matter your selection, you discover just the right shades, in just the right formulations, in just the right packaging. Your discovery? Jouer Cosmetics.