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Soft Focus

Pressed Setting Powder

Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.
Clean. Vegan. Cruelty Free.

Soft Focus in Très Translucent

universal translucent

Soft Matte Finish
Lightweight
Hydrating
Talc Free
  • Reduces shine without feeling dry or cakey, putting your natural radiance in focus
  • Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur


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  • Très Translucent
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  • Très Translucent
  • Très Translucent
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Soft Focus

Pressed Setting Powder

Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.
Clean. Vegan. Cruelty Free.

Soft Focus in Très Translucent

universal translucent

Soft Matte Finish
Lightweight
Hydrating
Talc Free
  • Reduces shine without feeling dry or cakey, putting your natural radiance in focus
  • Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur


KEY INGREDIENTS

Helps soften and promote healthy-looking skin
Allantoin



KEY INGREDIENTS

01.
Allantoin
02.
Hyaluronic Acid
03.
Vitamin E
Allantoin
Helps soften and promote healthy-looking skin
Allantoin
Hyaluronic Acid
Supports skin’s natural moisture retention
Vitamin E
Provides antioxidant benefits and acts as a natural skin conditioner
Maxi Lip
Helps increase the visual fullness of lips while decreasing the appearance of fine lines.
Shea Butter
Acts as a protective shield to maintain suppleness in dry, flaky lips.

Why We Love It

Never Drying, Always Gorgeous

Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!
Soft Focus Pressed Powder

Takes Down Shine Without Stealing Hydration

Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.

Why We Love It

Never Drying, Always Gorgeous

Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!
Soft Focus Pressed Powder

Takes Down Shine Without Stealing Hydration

Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.
“If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

CHRISTINA ZILBER

Founder & Creative Director
“If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

CHRISTINA ZILBER

Founder & Creative Director

Reviews

Reviews

Shop the Look

Shop the Look

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Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.

Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.